{"id":33491,"date":"2021-07-28T15:15:03","date_gmt":"2021-07-28T15:15:03","guid":{"rendered":"http:\/\/dev2.atlatszo.exot.hu\/?p=33491"},"modified":"2022-07-06T11:44:53","modified_gmt":"2022-07-06T11:44:53","slug":"punguta-cu-doi-bani-5-milioane-de-euro-pe-an-pentru-trustul-media-maghiar-din-transilvania","status":"publish","type":"post","link":"https:\/\/dev2.atlatszo.exot.hu\/ro\/romana\/punguta-cu-doi-bani-5-milioane-de-euro-pe-an-pentru-trustul-media-maghiar-din-transilvania\/","title":{"rendered":"Pungu\u021ba cu doi bani: 5 milioane de euro pe an pentru trustul media maghiar din Transilvania"},"content":{"rendered":"<p><strong>Finan\u021bare record din partea guvernului maghiar: Asocia\u021bia pentru Spa\u021biul Media Transilvan a primit 20 de milioane de euro \u00een c\u00e2\u021biva ani. \u00cen aplica\u021biile asocia\u021biei g\u0103sim date vagi \u0219i confuze despre audien\u021b\u0103, \u00een bugete sunt prev\u0103zute linii de sute de mii de euro pentru &#8222;alte servicii&#8221;, iar dezvolt\u0103rile promise nu s-au concretizat p\u00e2n\u0103 acum.<\/strong><!--more--><\/p>\n<p>\u00cen trei ani \u0219i jum\u0103tate, p\u00e2n\u0103 la sf\u00e2r\u0219itul lunii iunie 2021, Asocia\u021bia pentru Spa\u021biul Media Transilvan a primit de la guvernul maghiar granturi de 7,45 miliarde de forin\u021bi (la cursul de schimb actual 20 milioane euro). Datorit\u0103 acestor fonduri, \u00een c\u00e2\u021biva ani asocia\u021bia, p\u00e2n\u0103 atunci necunoscut\u0103, a devenit de departe cel mai mare trust media din presa maghiar\u0103 din Transilvania, cu un portofoliu at\u00e2t de extins \u00eenc\u00e2t e mai u\u0219or s\u0103 enumer\u0103m organiza\u021biile media care nu fac parte din aceasta.<\/p>\n<p>Nu e u\u0219or s\u0103 alc\u0103tuim o imagine despre m\u0103rimea acestei sume. \u00cen compara\u021bie, suma anual\u0103 acordat\u0103 de guvernul rom\u00e2n minorit\u0103\u021bii maghiare \u2013 sum\u0103 care este de facto bugetul UDMR-ului \u2013 este tot 5-6 milioane de euro, adic\u0103 se compar\u0103 cu granturile primite anual de aceast\u0103 asocia\u021bie.<\/p>\n<p>Dac\u0103 ne uit\u0103m la bilan\u021bul pe anul 2020, asocia\u021bia a avut venituri de 18,2 milioane de lei (3,6 milioane EUR). Asemenea venituri au doar marii juc\u0103tori pe pia\u021ba media din Rom\u00e2nia, pia\u021b\u0103 care este mult mai mare dec\u00e2t cel al comunit\u0103\u021bii maghiare.<\/p>\n<p><script id=\"infogram_0_ae602af6-3dd0-4287-918b-71b74d11792b\" title=\"Copy: Rom\u00e1niai m\u00e9diav\u00e1llalatok vs. Erd\u00e9lyi M\u00e9diat\u00e9r Egyes\u00fclet\" src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?Pfx\" type=\"text\/javascript\"><\/script><\/p>\n<p>\u00cen ciuda finan\u021b\u0103rii generoase, nu g\u0103sim nici urm\u0103 de dezvolt\u0103rile promise la \u00eenceputul anului 2018, cum ar fi &#8222;web-ul maghiar transilv\u0103nean de secolul XXI, Transilvania 3.0&#8221;. Din c\u00e2te \u0219tim, num\u0103rul \u0219i salariile jurnali\u0219tilor care lucreaz\u0103 pentru grup nu au crescut \u00een mod spectaculos (de fapt, din cauza pandemiei salariile au fost reduse cu 25% pentru c\u00e2teva luni \u00een 2020), re\u021beaua proprie de distribu\u021bie a grupului a fost desfiin\u021bat\u0103, o serie de ziare locale au fost comasate \u00een cotidianul regional Sz\u00e9kelyhon.<\/p>\n<p>De\u0219i se vorbe\u0219te de dezvoltare digital\u0103 spectaculoas\u0103 de ani buni, astea nu sunt u\u0219or de g\u0103sit \u2013 dac\u0103 nu ne mul\u021bumim cu <a href=\"https:\/\/www.youtube.com\/channel\/UCZx_aYjFIfVGlrzVt8aNH-g\" target=\"_blank\" rel=\"noopener\">canalul YouTube<\/a> al portalului Sz\u00e9kelyhon, care s\u0103 duc\u0103 presa maghiar\u0103 \u00een secolul 21.<\/p>\n<blockquote><p>&#8222;Aceast\u0103 perioad\u0103 a \u00eencetinit dezvolt\u0103rile, dar lucr\u0103m pentru a le revigora. Vom continua s\u0103 ne dezvolt\u0103m, s\u0103 ne extindem \u0219i s\u0103 cre\u0219tem, nu am renun\u021bat la aceste lucruri&#8221;, ne-a r\u0103spuns la \u00eentreb\u0103ri pre\u0219edintele Asocia\u021biei, L\u00e1szl\u00f3 \u00c1rp\u00e1d Moh\u00e1csi. R\u0103spunsul lui Moh\u00e1csi este publicat la sf\u00e2r\u0219itul acestui articol.<\/p><\/blockquote>\n<h2><b>Victima colateral\u0103 a r\u0103zboiului Orb\u00e1n-Simicska<\/b><\/h2>\n<p>Istoria trustului de pres\u0103 maghiar din Transilvania a \u00eenceput \u00een 2018, c\u00e2nd Udvarhelyi H\u00edrad\u00f3 SRL, o companie apropiat\u0103 de oligarhul maghiar Lajos Simicska, a intrat \u00een faliment. Mult timp Simicska a fost principalul oligarh al Fidesz: fost coleg de camer\u0103 al lui Viktor Orb\u00e1n \u0219i cu un talent \u00eenn\u0103scut pentru afaceri, el se ocupa cu tot ce \u00eensemna bani de partid.<\/p>\n<p>Gradual, Simicska a devenit at\u00e2t de puternic \u00een guvern, \u00eenc\u00e2t influen\u021ba lui a \u00eenceput s\u0103-l deranjeze pe Orb\u00e1n. \u00cen 2015 cei doi au intrat \u00eentr-un conflict deschis, guvernul maghiar bloc\u00e2nd accesul firmelor lui Simicska la lucr\u0103ri finan\u021bate din bani publici. Ca urmare Simicska a fost nevoit s\u0103 renun\u021be la averea sa.<\/p>\n<p>Revenind la Udvarhelyi H\u00edrad\u00f3 SRL: dup\u0103 ce a \u00eenceput conflictul, Simicska a refuzat s\u0103 finan\u021beze aceast\u0103 firm\u0103 prin intermediul Funda\u021biei &#8222;F\u0103r\u0103 frontiere pentru presa maghiar\u0103&#8221;. \u00cens\u0103 nici guvernul maghiar nu a mai sprijinit aceast\u0103 funda\u021bie, tem\u00e2ndu-se c\u0103 banii vor ajunge \u00een cele din urm\u0103 la fondatorul Simicska.<\/p>\n<p>Situa\u021bia financiar\u0103 precar\u0103 a Udvarhelyi H\u00edrad\u00f3 SRL a mai fost \u00eenr\u0103ut\u0103\u021bit\u0103 \u0219i de managementul defectuos al conducerii de atunci. \u00cempotriva directorului general al societ\u0103\u021bii a fost depus\u0103 o pl\u00e2ngere penal\u0103 pe baza unui raport al unui auditor independent.<\/p>\n<h2><b>Ziarele din Secuime salvate prin manevre atent planificate<\/b><\/h2>\n<p>Guvernul ungar nu a l\u0103sat totu\u0219i s\u0103 se destrame firma care administra mai multe cotidiene (ziarul regional Kr\u00f3nika, \u0219i ziarele locale V\u00e1s\u00e1rhelyi H\u00edrlap, Cs\u00edki H\u00edrlap, Gyergy\u00f3i H\u00edrlap, Udvarhelyi H\u00edrad\u00f3), un s\u0103pt\u0103m\u00e2nal (Erd\u00e9lyi Napl\u00f3) \u0219i unul dintre cele mai vizitate portaluri de \u0219tiri din presa maghiar\u0103 din Transilvania (<a href=\"https:\/\/szekelyhon.ro\/\" target=\"_blank\" rel=\"noopener\">szekelyhon.ro<\/a>).<\/p>\n<p>Manevrele atent planificate s-au desf\u0103\u0219urat \u00een mod discret la sf\u00e2r\u0219itul anului 2017 \u0219i \u00eenceputul anului 2018, unul dintre principalii promotori fiind p\u0103rintele intelectual \u0219i &#8222;ambasadorul neoficial&#8221; al trustului de pres\u0103 transilv\u0103nean, Szil\u00e1rd Demeter, n\u0103scut \u00een Secuime, \u0219i care lucra deja de mai mul\u021bi ani la un think tank apropiat guvernului maghiar.<\/p>\n<p>Primul pas era un sprijin financiar de 1,45 miliarde de forin\u021bi (4,5 milioane de EUR)\u00a0 acordat unei asocia\u021bii necunoscute p\u00e2n\u0103 atunci, Asocia\u021bia pentru Spa\u021biul Media Transilvan (Erd\u00e9lyi M\u00e9diat\u00e9r Egyes\u00fclet) pe 27 decembrie 2017.<\/p>\n<p>Pasul al doilea s-a \u00eent\u00e2mplat pe 6 ianuarie 2018: Asocia\u021bia pentru Spa\u021biul Media Transilvan, dispun\u00e2nd deja de capital, a cump\u0103rat ac\u021biuni de 5% dintr-o mic\u0103 firm\u0103 din Odorheiu Secuiesc, Prima Press SRL, administratorul Pr\u00edma R\u00e1di\u00f3, aflat \u00een proprietatea omului de afaceri J\u00e1nos L\u00e1szl\u00f3.<\/p>\n<p>Pe data de 8 ianuarie, Prima Press SRL a angajat peste 160 de lucr\u0103tori ai Udvarhelyi H\u00edrad\u00f3 SRL, aflat \u00een faliment. C\u00e2teva zile mai t\u00e2rziu, pe 12 ianuarie, J\u00e1nos L\u00e1szl\u00f3 \u0219i-a v\u00e2ndut partea, iar Asocia\u021bia pentru Spa\u021biul Media Transilvan a devenit proprietar unic al firmei.<\/p>\n<p>[irp posts=&#8221;26510&#8243; name=&#8221;Finan\u0163are maghiar\u0103 record pentru mass-media din Transilvania: firmele sunt nenum\u0103rate, cea\u021ba-i permanent\u0103&#8221;]<\/p>\n<h2><b>Iluziile s-au risipit repede\u00a0<\/b><\/h2>\n<p>Cine ar fi crezut \u00een 2013, la \u00eenregistrarea Asocia\u021biei pentru Spa\u021biul Media Transilvan, c\u0103 \u00een mai pu\u021bin de cinci ani va deveni principalul actor al presei maghiare din Transilvania? Ini\u021bial, asocia\u021bia a avut un singur scop: publicarea portalului de analiz\u0103 \u0219i opinie F\u0151t\u00e9r.ro, cu un venit anual de aproximativ 600.000 de lei (120.000 de euro), sum\u0103 care a provenit, \u00een cea mai mare parte, din granturi din Ungaria.<\/p>\n<blockquote><p>&#8222;Scopul nostru a fost s\u0103 reprezent\u0103m diferite subiecte pe o ax\u0103 de dreapta-st\u00e2nga \u0219i s\u0103 ajut\u0103m astfel dezbaterea public\u0103 \u00een societatea maghiar\u0103 din Transilvania&#8221;, a declarat Istv\u00e1n Szak\u00e1ts, un activist care a fost pentru scurt timp pre\u0219edinte al asocia\u021biei la \u00eenfiin\u021barea acesteia.<\/p><\/blockquote>\n<p>El \u00ee\u0219i aminte\u0219te c\u0103 \u00een prima aplica\u021bie portalul F\u0151t\u00e9r a fost \u00eenc\u0103 definit clar ca un organ de pres\u0103 care nu era de dreapta, dar apoi \u0219i-a dat seama c\u0103 jurnali\u0219tii de dreapta \u00eencepeau s\u0103 predomine \u00een asocia\u021bie \u0219i printre autorii F\u0151t\u00e9r, de aceea Szak\u00e1ts a p\u0103r\u0103sit asocia\u021bia.<\/p>\n<p>Urm\u0103torul pre\u0219edinte al asocia\u021biei a devenit L\u00e1szl\u00f3 \u00c1rp\u00e1d Moh\u00e1csi, fotograf \u0219i grafician, fost membru al biroului de europarlamentar al lui L\u00e1szl\u00f3 T\u0151k\u00e9s (\u00een aceea\u0219i perioad\u0103, Szil\u00e1rd Demeter era \u0219eful de cabinet al lui T\u0151k\u00e9s).<\/p>\n<p>Moh\u00e1csi nu are experien\u021b\u0103 deosebit\u0103 ca jurnalist sau manager media. \u00cen fotografiile de pe Facebook, el poate fi v\u0103zut \u00een compania organizatorilor Universit\u0103\u021bii de Var\u0103 Tusv\u00e1nyos, a activi\u0219tilor Partidului Popular Maghiar din Transilvania \u0219i a lui Szil\u00e1rd Demeter.<\/p>\n<figure id=\"attachment_33477\" aria-describedby=\"caption-attachment-33477\" style=\"width: 885px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-33477\" src=\"https:\/\/atlatszo.ro\/wp-content\/uploads\/2021\/07\/demeter_mohacsi-1024x726.png\" alt=\"Demeter Szil\u00e1rd (el\u0151t\u00e9rben) \u00e9s Moh\u00e1csi \u00c1rp\u00e1d (harmadik) Tusv\u00e1nyoson 2018-ban. Fot\u00f3: Tusv\u00e1nyos Facebook-oldala\" width=\"885\" height=\"627\" srcset=\"https:\/\/dev2.atlatszo.exot.hu\/wp-content\/uploads\/2021\/07\/demeter_mohacsi-1024x726.png 1024w, https:\/\/dev2.atlatszo.exot.hu\/wp-content\/uploads\/2021\/07\/demeter_mohacsi-300x213.png 300w, https:\/\/dev2.atlatszo.exot.hu\/wp-content\/uploads\/2021\/07\/demeter_mohacsi-768x545.png 768w, https:\/\/dev2.atlatszo.exot.hu\/wp-content\/uploads\/2021\/07\/demeter_mohacsi-120x86.png 120w, https:\/\/dev2.atlatszo.exot.hu\/wp-content\/uploads\/2021\/07\/demeter_mohacsi-750x532.png 750w, https:\/\/dev2.atlatszo.exot.hu\/wp-content\/uploads\/2021\/07\/demeter_mohacsi-1140x808.png 1140w, https:\/\/dev2.atlatszo.exot.hu\/wp-content\/uploads\/2021\/07\/demeter_mohacsi.png 1200w\" sizes=\"(max-width: 885px) 100vw, 885px\" \/><figcaption id=\"caption-attachment-33477\" class=\"wp-caption-text\">Szil\u00e1rd Demeter (\u00een prim plan) \u0219i \u00c1rp\u00e1d Moh\u00e1csi (al treilea) la Universitatea de Var\u0103 de la Tusv\u00e1nyos \u00een 2018. Foto: pagina Facebook al Tusv\u00e1nyos<\/figcaption><\/figure>\n<h2><b>Portofoliul continu\u0103 s\u0103 creasc\u0103 permanent<\/b><\/h2>\n<p>Dup\u0103 manevrele de la \u00eenceputul anului 2018, Asocia\u021bia \u0219i-a continuat achizi\u021biile. \u00cen aceast\u0103 prim\u0103var\u0103, de exemplu, <a href=\"https:\/\/www.punctul.ro\/radio-ga-ga-are-noi-proprietari\/\" target=\"_blank\" rel=\"noopener\">au cump\u0103rat Radio GaGa din T\u00e2rgu Mure\u0219<\/a>, unul dintre proprietarii postului fiind fostul senator UDMR Gy\u00f6rgy Frunda.<\/p>\n<p>Cea mai mare firm\u0103 apar\u021bin\u00e2nd asocia\u021biei este Prima Press SRL, care de\u021bine marea majoritate a angaja\u021bilor trustului media: 189 de persoane, \u0219i care public\u0103 majoritatea organelor media din grup. Societ\u0103\u021bi mai mici sunt Agotika Invest SRL, Friss FM din Sf\u00e2ntu Gheorghe \u0219i Kelet Info SRL din Gheorgheni, de\u021bin\u0103toarea licen\u021bei pentru F\u00e9ny TV. Anterior, o serie de alte publica\u021bii au apar\u021binut Editurii Varj\u00fav\u00e1r SRL care s-a desfiin\u021bat, iar personalul angajat acolo a fost preluat de Asocia\u021bia pentru Spa\u021biul Media Transilvan. Managementul grupului \u0219i v\u00e2nzarea de spa\u021bii publicitare este asigurat\u0103 de o societate \u00eenfiin\u021bat\u0103 \u00een acest scop, Transversum SRL. Aceast\u0103 firm\u0103 este de\u021binut\u0103 doar par\u021bial de c\u0103tre asocia\u021bie: 20% din ac\u021biuni e de\u021binut\u0103 de o firm\u0103 din Ungaria, Magyar M\u00e9diaszolg\u00e1ltat\u00e1st T\u00e1mogat\u00f3 K\u00f6zpont Nonprofit Kft.<\/p>\n<p>Cele aproximativ 30 de canale media din portofoliul asocia\u021biei sunt enumerate <a href=\"https:\/\/transversum.ro\/hu\/mediacsatornak.html\" target=\"_blank\" rel=\"noopener\">pe site-ul Transversum<\/a>, care vinde spa\u021bii publicitare: pe l\u00e2ng\u0103 cotidienele \u0219i site-urile acestora, portofoliul include, de asemenea, \u0219i posturi de radio comerciale, un portal de locuri de munc\u0103, o revist\u0103 pentru femei, un supliment cultural, televiziune local\u0103 \u0219i chiar un serviciu de teletext.<\/p>\n<p><script id=\"infogram_0_22663e40-5e1a-4eff-b1d2-c1e6bfbec2de\" title=\"Granturile Asocia\u021biei pentru Spa\u021biul Media Transilvan\" src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?w6L\" type=\"text\/javascript\"><\/script><\/p>\n<h2><b>Publicitate: 10% din venituri<\/b><\/h2>\n<p>E dificil de estimat suma veniturilor independente de guvernul maghiar. Nu avem date privind veniturile din v\u00e2nzarea publica\u021biilor tip\u0103rite. \u00cens\u0103 cifra de afaceri al Transversum SRL, care se ocup\u0103 cu v\u00e2nzarea de publicitate, era de 2,2 milioane de lei \u00een 2019.<\/p>\n<p>Anul trecut cifra de afaceri al firmei a sc\u0103zut la 1,6 milioane de lei probabil din cauza pandemiei, \u00eens\u0103 aceast\u0103 pierdere a fost par\u021bial compensat\u0103 prin sumele primite ca \u0219i parte a campaniei anti-COVID al guvernului. Potrivit <a href=\"https:\/\/expertforum.ro\/publicitate-pandemie\/\" target=\"_blank\" rel=\"noopener\">datelor publicate de ExpertForum<\/a>, firmele apar\u021bin\u00e2nd trustului de pres\u0103 au primit aproximativ 250 mii de lei p\u00e2n\u0103 la finalul 2020.<\/p>\n<p>Aceste venituri de 1,8-2,2 milioane de lei reprezint\u0103 aproximativ 10-15% din veniturile trustului. Acest aspect este important pentru c\u0103 la \u00eenceput s-a promis c\u0103 firmele media \u00ee\u0219i vor reduce costurile de func\u021bionare, \u0219i trustul de pres\u0103 va deveni independent financiar pe termen mediu.<\/p>\n<p>De\u0219i la \u00eenceput asocia\u021bia a cump\u0103rat \u00een principa organe media afiliate opozi\u021biei UDMR, mai t\u00e2rziu acest lucru s-a schimbat. Portofoliul \u0219i mijloacele de informare asociate includ aproape toate organele de pres\u0103 locale care nu sunt de\u021binute direct de UDMR.<\/p>\n<h2><b>Opinii critice fa\u021b\u0103 de guvernul maghiar nu pot fi publicate\u00a0<\/b><\/h2>\n<p>\u00cen ciuda ofertei mediatice aparent bogate, consumatorii media maghiari din Transilvania nu au prea multe op\u021biuni: pot urm\u0103ri fie organele de pres\u0103 gestionate de Asocia\u021bia pentru Spa\u021biul Media Transilvan, fie cele finan\u021bate de UDMR, adic\u0103 <a href=\"https:\/\/www.youtube.com\/channel\/UCS5t4xWMT6lIZ9tcPROUd5A\" target=\"_blank\" rel=\"noopener\">Erd\u00e9lyi Magyar Telev\u00edzi\u00f3<\/a> (Televiziunea Maghiar\u0103 Transilvan\u0103) \u0219i <a href=\"https:\/\/erdelyfm.ro\/\" target=\"_blank\" rel=\"noopener\">Erd\u00e9ly FM<\/a>, gestionate de Funda\u021bia Jen\u0151 Janovics, \u0219i <a href=\"https:\/\/www.maszol.ro\/\" target=\"_blank\" rel=\"noopener\">maszol.ro<\/a>, publicat de Funda\u021bia Progress.<\/p>\n<p>\u00cen principiu, finan\u021barea redac\u021biilor maghiare ale televiziunii \u0219i a radioului public ar trebui s\u0103 fie independent\u0103 de politic\u0103, \u00eens\u0103 conduc\u0103torii acestora sunt, de asemenea, numi\u021bi \u00een mare parte pe criterii politice de c\u0103tre UDMR.<\/p>\n<p>De\u0219i mul\u021bi s-au temut c\u0103 banii din Ungaria vor \u00eensemna apari\u021bia unei propagande pro-guvernamentale strict centralizate dup\u0103 modelul de la Budapesta \u0219i\u00a0 \u00een Transilvania, nu exist\u0103 niciun semn c\u0103 acest lucru s-ar fi \u00eent\u00e2mplat.<\/p>\n<p>Potrivit surselor noastre, important nu e ceea ce se poate scrie, ci mai degrab\u0103 ceea ce nu: nicio voce critic\u0103 la adresa guvernului maghiar nu poate ap\u0103rea \u00een publica\u021biile trustului de pres\u0103. De\u0219i \u00een trecut au existat exemple de materiale critice la adresa UDMR, \u0219i acestea au disp\u0103rut \u00een timpul campaniilor electorale din ultimii ani.<\/p>\n<p>Am auzit \u00een repetate r\u00e2nduri c\u0103 achizi\u021biile Asocia\u021biei pentru Spa\u021biul Media Transilvan sunt de fapt un nou instrument de a controla UDMR-ul.<\/p>\n<p>[irp posts=&#8221;32109&#8243; name=&#8221;C\u0103s\u0103torie de convenien\u021b\u0103 cu zestre de miliarde: a\u0219a a fost cucerit UDMR de c\u0103tre Fidesz&#8221;]<\/p>\n<p>&#8222;Acest conglomerat are o singur\u0103 func\u021bie: s\u0103 controleze UDMR&#8221;, a declarat o surs\u0103, care a precizat c\u0103 UDMR ar avea probleme dac\u0103 acest trust media ar deveni brusc critic \u00een timpul unei campanii electorale. O alt\u0103 surs\u0103, un politician maghiar din opozi\u021bia UDMR, a explicat logica Fidesz din spatele achizi\u021biilor: &#8222;mai bine \u00eel cump\u0103r\u0103m noi, ca nu cumva s\u0103-l cumpere altcineva&#8221;. (Articolul nostru despre cum a evoluat rela\u021bia Fidesz-UDMR<a href=\"https:\/\/atlatszo.ro\/ro\/romana\/casatorie-de-convenienta-cu-zestre-de-miliarde-asa-a-fost-cucerit-udmr-de-catre-fidesz\/\"> este disponibil aici.<\/a>)<\/p>\n<h2><b>Nu e clar c\u00e2\u021bi cititori \u0219i ascult\u0103tori au aceste publica\u021bii media<\/b><\/h2>\n<p>\u00cen afar\u0103 de interviul elocvent al lui Szil\u00e1rd Demeter, care promitea un &#8222;web maghiar transilv\u0103nean al secolului XXI, Transilvania 3.0&#8221;, nu se cunosc prea multe despre ideea de transformare a spa\u021biului media transilvan. Primul acord de finan\u021bare de 1,45 miliarde de forin\u021bi semnat cu Ministerul Resurselor Umane din Ungaria nu con\u021bine aproape nimic concret. Recent, \u00eens\u0103, Fondul Bethlen G\u00e1bor, care administreaz\u0103 granturile ulterioare, ne-a r\u0103spuns la solicitarea de informa\u021bie, \u0219i ne-a trimis cererile de finan\u021bare \u0219i rapoartele Asocia\u021biei pentru Spa\u021biul Media Transilvan.<\/p>\n<p>Pe baza aplica\u021biilor, nu e u\u0219or s\u0103 ne facem o idee despre num\u0103rul de vizitatori ale organelor de pres\u0103 din portofoliu: documenta\u021bia anexat\u0103 la cererea de finan\u021bare nu ofer\u0103 date autentice care s\u0103 ateste num\u0103rul de utilizatori.<\/p>\n<p>\u00cen cereri, asocia\u021bia furnizeaz\u0103 cifre diferite, uneori contradictorii, privind num\u0103rul de utilizatori. De exemplu, \u00een cererea de finan\u021bare din ianuarie 2019 se precizeaz\u0103 c\u0103 &#8222;num\u0103rul publicului ziarelor, portalurilor \u0219i posturilor de radio dep\u0103\u0219e\u0219te 300.000 de persoane&#8221;. Aplica\u021bia din iunie 2019 arat\u0103 c\u0103 doar platformele online ale ziarelor tip\u0103rite &#8222;au sute de mii de vizitatori&#8221;.<\/p>\n<p>Un an mai t\u00e2rziu, \u00een aprilie 2020, cererea de finan\u021bare precizeaz\u0103 c\u0103 \u201e70 de canale de comunicare (portal online, facebook, etc.) sunt legate de produsele media ale grupului &#8222;, care ajung la un total de 900 de mii de maghiari din Transilvania pe lun\u0103. \u00cen alt\u0103 parte, \u00een aceea\u0219i cerere, se afirm\u0103 c\u0103 grupul media ajunge la aproximativ 400.000 de persoane.<\/p>\n<p><a href=\"https:\/\/drive.google.com\/drive\/folders\/1JYvdOOX2_hTIsl693X_nPlNuY_RZ-foZ?usp=sharing\" target=\"_blank\" rel=\"noopener\"><strong>Aplica\u021biile asocia\u021biei pot fi accesate aici (Google Drive link)<\/strong><\/a><\/p>\n<h2><b>Cre\u0219te sau scade?<\/b><\/h2>\n<p>Dac\u0103 citim cu aten\u021bie, ajungem s\u0103 fim \u0219i mai confuzi. \u201eCa urmare a muncii noastre persistente \u0219i organizate, am reu\u0219it s\u0103 ne cre\u0219tem num\u0103rul de cititori \u00een ciuda tendin\u021belor pie\u021bei&#8221;, se arat\u0103 \u00een cerere. C\u00e2teva pagini mai t\u00e2rziu, &#8222;men\u021binerea num\u0103rului de cititori r\u0103m\u00e2ne un obiectiv&#8221; \u0219i &#8222;chiar \u0219i men\u021binerea constant\u0103 a num\u0103rului de cititori este o provocare \u00een condi\u021biile schimbate\u201d.<\/p>\n<p>BGA acord\u0103 subven\u021biile de aproape dou\u0103 miliarde de forin\u021bi pe an pe baza unor cereri de doar c\u00e2teva pagini\u00a0 care \u00een mare parte con\u021bin generalit\u0103\u021bi f\u0103r\u0103 prea multe detalii. Nu este clar ce parametrii \u0219i metode de m\u0103surare au fost folosite pentru a calcula num\u0103rul de cititori, \u0219i cum au fost colectate datele de la radio, serviciile de teletext sau chiar ziarele tip\u0103rite.<\/p>\n<p>Un alt mister este cum au reu\u0219it s\u0103 tripleze num\u0103rul publicului \u00een pu\u021bin peste un an, din ianuarie 2019 p\u00e2n\u0103 \u00een aprilie 2020 &#8211; \u00een timp ce se pl\u00e2ng c\u0103 men\u021binerea num\u0103rului de cititori este o provocare. Un alt motiv pentru care aceste date sunt dificil de urm\u0103rit este c\u0103 nu exist\u0103 cifre publice, oficiale, privind cititorii \u0219i ascult\u0103torii publica\u021biilor tip\u0103rite \u0219i a posturilor de radio.<\/p>\n<h2><b>O gr\u0103mad\u0103 de bani pentru cititori pu\u021bini<\/b><\/h2>\n<p>Este mai u\u0219or cu platformele online. Potrivit <a href=\"https:\/\/datastudio.google.com\/u\/0\/reporting\/1saVfhAhQapC934BlkWOYh6Bha10WqNDf\" target=\"_blank\" rel=\"noopener\">datelor publicate pe Sz\u00e9kelyhon<\/a>, cel mai mare portal al grupului media, num\u0103rul de utilizatori ai platformelor online ale grupului (users, conform Google Analytics) a fost de aproximativ 600-900 de mii pe lun\u0103 \u00een anul 2020. Prin urmare, acest num\u0103r este aproximativ acela\u0219i cu cel indicat \u00een cererea de finan\u021bare. De\u0219i <a href=\"https:\/\/www.brat.ro\/sati\/site\/szekelyhon-ro\/trafic-total\/\" target=\"_blank\" rel=\"noopener\">datele furnizate de organiza\u021bia independent\u0103 de audit din Rom\u00e2nia, BRAT, sunt diferite,<\/a> discrepan\u021ba se poate datora \u0219i unor metode de m\u0103surare diferite.<\/p>\n<p>\u00cen 2020, platformele online ale grupului au avut un total de 7,7 milioane de vizitatori. De\u0219i la prima vedere pare s\u0103 fie o cifr\u0103 semnificativ\u0103, nu este chiar at\u00e2t de mare: <a href=\"https:\/\/www.maszol.ro\/\">maszol.ro<\/a>, cel\u0103lalt juc\u0103tor important de pe pia\u021ba media online maghiar\u0103 din Transilvania, a avut anul trecut 6,6 milioane de utilizatori. Acest portal este administrat de Funda\u021bia Progress, fondat\u0103 de UDMR, iar anul trecut a avut venituri de 240.000 de euro, o frac\u021biune din bugetul grupului de ziare Sz\u00e9kelyhon.<\/p>\n<h2><b>Presa scris\u0103 e luat\u0103 \u00een calcul doar timp de \u00eenc\u0103 c\u00e2\u021biva ani<\/b><\/h2>\n<p>Proiectul anexat la una dintre cererile de finan\u021bare arat\u0103 c\u0103 o propor\u021bie semnificativ\u0103 de abona\u021bi la publica\u021biile tip\u0103rite au renun\u021bat la abonament \u00een 2020. Prin urmare, \u00een viitor asocia\u021bia \u00ee\u0219i va consolida prezen\u021ba online.<\/p>\n<blockquote><p>&#8222;Pia\u021ba presei scrise a fost afectat\u0103 semnificativ de pandemie (&#8230;) \u00cen v\u00e2nzarea publica\u021biilor din portofoliul Asocia\u021biei pentru Spa\u021biul Media, ne-am confruntat cu faptul c\u0103 h\u00e2rtia este v\u0103zut\u0103 ca un mediu de infec\u021bie \u0219i de c\u0103tre consumatori-abona\u021bi. (&#8230;) Un num\u0103r semnificativ dintre abona\u021bii no\u0219tri au plecat din acest motiv. (&#8230;) Provocarea profesional\u0103 a perioadei este cum putem\/se pot reeduca consumatorii no\u0219tri de media clasic\u0103, tradi\u021bional\u0103, s\u0103 fie receptive la noile tehnologii, astfel \u00eenc\u00e2t s\u0103 le putem adresa \u0219i prin intermediul aplica\u021biilor online sau mobile.&#8221;<\/p><\/blockquote>\n<p>Planul descrie apoi un viitor destul de sumbru pentru publica\u021biile tip\u0103rite ale grupului:<\/p>\n<blockquote><p>&#8222;\u00een a\u0219a-numita perioad\u0103 de tranzi\u021bie, va trebui s\u0103 se men\u021bin\u0103 canalele tradi\u021bionale (presa tip\u0103rit\u0103). Nu se recomand\u0103 desfiin\u021barea peste noapte a presei tip\u0103rite. (&#8230;) \u00centrebarea strategic\u0103 pentru perioada urm\u0103toare este cum s\u0103 transform\u0103m presa scris\u0103 \u00een con\u021binut care s\u0103 \u00ee\u0219i p\u0103streze func\u021bia de formare \u0219i protec\u021bie a comunit\u0103\u021bii, indiferent de platform\u0103.&#8221;<\/p>\n<p>&#8222;(&#8230;) Timp de 3-5 ani, \u00eenc\u0103 se mai poate conta pe rolul mediator al presei scrise, iar tranzi\u021bia c\u0103tre canale alternative trebuie planificat\u0103 \u0219i organizat\u0103. Sarcina pe termen mediu \u0219i lung este de a consolida portalurile de \u0219tiri care apar\u021bin asocia\u021biei (Sz\u00e9kelyhon, Kr\u00f3nika, Liget, N\u0151ileg etc.) \u0219i de a extinde canalele de acces la acestea (aplica\u021bii mobile, social media).<\/p><\/blockquote>\n<h2><b>Un pilon al supravie\u021buirii noastre<\/b><\/h2>\n<p>Potrivit lui \u00c1rp\u00e1d Moh\u00e1csi, autorul proiectului, &#8222;existen\u021ba \u0219i func\u021bionarea grupului media este o problem\u0103 vital\u0103&#8221;, &#8222;(&#8230;) expunerea sa este extrem de mare din cauza pie\u021bei media nefavorabile \u0219i a na\u021bionalismului scenei politice rom\u00e2ne\u0219ti&#8221;, &#8222;grupul media este unul dintre pilonii nu doar ai inform\u0103rii \u00een limba maghiar\u0103, ci \u0219i ai supravie\u021buirii comunit\u0103\u021bii maghiare din Transilvania&#8221;.<\/p>\n<p>Dar pe ce se cheltuiesc to\u021bi ace\u0219ti bani? Potrivit bugetelor anexate la cereri, Asocia\u021bia pentru Spa\u021biul Media Transilvan utilizeaz\u0103 o mic\u0103 parte din bani pentru a-\u0219i acoperi propriile costuri de func\u021bionare, iar o parte mai mare este distribuit\u0103 pentru a acoperi costurile firmelor \u0219i publica\u021biilor pe care le de\u021bine \u0219i pentru a pl\u0103ti salariile angaja\u021bilor s\u0103i. Aceste costuri se ridic\u0103 la aproximativ 600-800 de milioane HUF (1,7-2,2 milioane EUR) pe an.<\/p>\n<p>Din documente \u00eens\u0103 nu reiese \u00eens\u0103 ce alte cheltuieli va acoperi asocia\u021bia din acest sprijin anual de 1,8 miliarde de forin\u021bi (5 milioane de euro), majorat la 2,2 miliarde (6,1 milioane de euro) \u00een prima jum\u0103tate a anului 2021, \u00een afar\u0103 de costurile salariale ale celor 220-250 de angaja\u021bi (grupul avea 242 de angaja\u021bi \u00een 2020, potrivit bilan\u021burilor) \u0219i costurile de func\u021bionare \u0219i de cheltuieli.<\/p>\n<h2><b>Un milion de euro pentru cump\u0103rarea unor organe media<\/b><\/h2>\n<p>Chiar \u0219i printre datele sumare g\u0103sim ni\u0219te informa\u021bii suspecte: \u00een bugetul din 2019-2020, de exemplu, 58 de milioane de forin\u021bi (160 de mii de euro) au fost alocate pentru &#8222;dezvoltarea unui program IT&#8221;. \u00cen anul urm\u0103tor, alte 40 de milioane HUF (110 000 EUR) au fost alocate \u00een acela\u0219i scop.<\/p>\n<p>Cheltuirea a 270.000 de euro pentru dezvoltarea de software este suspect\u0103 pentru c\u0103 exist\u0103 o mul\u021bime de aplica\u021bii gratuite sau foarte ieftine pentru editare, management de con\u021binut, sau gestionarea afacerilor. Dac\u0103 ne uit\u0103m la organele media din portofoliu, acestea nu par s\u0103 aib\u0103 nevoie de ni\u0219te softuri specifice.<\/p>\n<p>De\u0219i un spa\u021biu publicitar mai eficient dec\u00e2t portofoliul asocia\u021biei e greu de imaginat, \u00een perioada 2020-2021 s-au bugetat \u0219i 30 de milioane de forin\u021bi (83 de mii de euro) pentru publicitate.<\/p>\n<p>O alt\u0103 linie de buget suspect\u0103 \u00een cheltuielile planificate pentru 2020-2021 este alocarea a 350 de milioane de forin\u021bi (1 milion de euro) pentru achizi\u021bionarea de organe media. Acest lucru ne-a atras aten\u021bia pentru c\u0103, cunosc\u00e2nd situa\u021bia presei din Transilvania, nu vedem nicio firm\u0103 media care ar valora 1 milion de euro \u0219i s\u0103 nu fac\u0103 parte deja din portofoliul asocia\u021biei.<\/p>\n<h2><b>Alte servicii: aici se ascunde misterul?<\/b><\/h2>\n<p>Cele mai ciudate sunt totu\u0219i acele \u201ealte servicii&#8221;: acestea reprezint\u0103 o pozi\u021bie de 285 de milioane de forin\u021bi (790 de mii de euro) \u00een bugetul din 2019-2020, \u0219i 200 de milioane de forin\u021bi (550 de mii de euro) \u00een bugetul anterior. Este pu\u021bin probabil ca aceste alte servicii s\u0103 acopere costuri specifice, deoarece toate celelalte cheltuieli, de la costurile de tipar \u0219i birotic\u0103 p\u00e2n\u0103 la costurile de protocol \u0219i diurne, sunt enumerate \u00een detaliu \u00een alt\u0103 parte.<\/p>\n<p>&#8222;Investi\u021biile, dezvolt\u0103rile etc. sunt informa\u021bii confiden\u021biale, nu le putem \u00eemp\u0103rt\u0103\u0219i pentru c\u0103 a\u0219 \u00eenc\u0103lca secrete de afaceri&#8221;, a r\u0103spuns L\u00e1szl\u00f3 \u00c1rp\u00e1d Moh\u00e1csi c\u00e2nd l-am \u00eentrebat despre aceste pozi\u021bii ciudate din bugete.<\/p>\n<p>Potrivit pre\u0219edintelui asocia\u021biei, ei \u00ee\u0219i construiesc \u00een mod constant comunitatea, lucreaz\u0103 neobosit pentru a construi cea mai modern\u0103 afacere de media cultural\u0103 din Transilvania \u0219i caut\u0103 finan\u021bare prin fonduri nerambursabile. &#8222;\u00cen tot acest timp, d\u0103m socoteal\u0103 pentru fiecare b\u0103nu\u021b c\u0103tre finan\u021bator \u00een conformitate cu toat\u0103 legisla\u021bia relevant\u0103, pl\u0103tind toate impozitele la timp&#8221;, a scris el.<\/p>\n<h2><b>\u201eNe dezvolt\u0103m, ne extindem, cre\u0219tem\u201d<\/b><\/h2>\n<p>&#8222;Situa\u021bia general\u0103 a presei e departe de a fi luminoas\u0103, schimbarea obiceiurilor de consum din ultimii ani \u0219i efectele economice ale pandemiei afecteaz\u0103 aproape totul, inclusiv acest sector, dar, cu toate acestea, am ob\u021binut rezultate de care suntem pe bun\u0103 dreptate m\u00e2ndri.<\/p>\n<p>Ne extindem \u00een mod constant, public\u00e2nd din ce \u00een ce mai mult con\u021binut divers din surse proprii, pe tot mai multe canale. Num\u0103rul de utilizatori cre\u0219te constant, datorit\u0103 muncii noastre temeinice \u0219i perseverente. Asta \u00eenseamn\u0103 c\u0103 nu numai c\u0103 nu am desfiin\u021bat re\u021beaua noastr\u0103 de distribu\u021bie, ci o extindem \u00eentr-un ritm f\u0103r\u0103 precedent.<\/p>\n<p>\u00cen timpul pandemiei, am \u00eencercat s\u0103 nu concediem colegii care lucreaz\u0103 \u00een firmele noastre, \u0219i s\u0103 le p\u0103str\u0103m cu orice pre\u021b, pentru c\u0103 \u0219tiam c\u0103 cei care r\u0103m\u00e2n \u00een strad\u0103 vor avea dificult\u0103\u021bi \u00een a-\u0219i g\u0103si din nou un loc de munc\u0103. Aceast\u0103 perioad\u0103 a \u00eencetinit dezvolt\u0103rile, dar lucr\u0103m pentru a le revitaliza. Continu\u0103m s\u0103 ne dezvolt\u0103m, s\u0103 ne extindem \u0219i s\u0103 cre\u0219tem, nu am renun\u021bat la aceste lucruri&#8221;, spune Moh\u00e1csi.<\/p>\n<p><em>Foto pe prima pagin\u0103: Szil\u00e1rd Demeter (st\u00e2nga) \u0219i pre\u0219edintele Asocia\u021biei pentru Spa\u021biul Media Transilvan, \u00c1rp\u00e1d L\u00e1szl\u00f3 Moh\u00e1csi. Sursa foto: Facebook<\/em><\/p>\n<p><em>This report has been prepared with support from IRI&#8217;s <a href=\"https:\/\/www.iribeaconproject.org\/\" target=\"_blank\" rel=\"noopener\">Beacon Project<\/a>. The opinions expressed are solely those of the author and do not reflect those of IRI.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Finan\u021bare record din partea guvernului maghiar: Asocia\u021bia pentru Spa\u021biul Media Transilvan a primit 20 de milioane de euro \u00een c\u00e2\u021biva ani. \u00cen aplica\u021biile asocia\u021biei g\u0103sim date vagi \u0219i confuze despre audien\u021b\u0103, \u00een bugete sunt prev\u0103zute linii de sute de mii de euro pentru &#8222;alte servicii&#8221;, iar dezvolt\u0103rile promise nu s-au concretizat p\u00e2n\u0103 acum.<\/p>\n","protected":false},"author":7,"featured_media":31764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[2614,1176,991,2615,1180,2617,2618,2613,1183,1185,2616,1186,1000],"ppma_author":[2992],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pungu\u021ba cu doi bani: 5 milioane de euro pe an pentru trustul media maghiar din Transilvania - 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Az \u00c1tl\u00e1tsz\u00f3 Erd\u00e9ly egyik alap\u00edt\u00f3ja, jelenleg f\u0151szerkeszt\u0151je \u00e9s egyben kiad\u00f3ja is vagyok. Alapk\u00e9pz\u00e9sen filoz\u00f3fi\u00e1t tanultam, majd szociol\u00f3gia mesterit v\u00e9geztem a Babe\u0219-Bolyai Tudom\u00e1nyegyetemen. 2001-t\u0151l 2014-ig a Transindex.ro internetes port\u00e1ln\u00e1l dolgoztam. 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